Fashioning A Better Future

We’re on a mission to clean up the industry. It’s a movement we’re calling Cleaner Fashion.

We’re all about putting our principles into practice, making fashion more responsible, and weaving a more sustainable future—for your wardrobe and the planet.

Our Sustainability Pillars

We use a three-pillar framework to guide our environmental and social efforts, which are aligned to the United Nations’ Sustainable Development Goals (SDGs):

Keep Earth Clean

We’re focused on fewer inputs and cleaner outputs—reducing natural resource consumption, minimizing waste and pollution, and prioritizing safer chemistry across our value chain.

Keep Earth Cool

We’ve committed to climate reduction targets approved by the Science Based Targets Initiative, to reduce our greenhouse gas emissions by more than 50% per-product by 2030, and achieve Net-Zero emissions by (or before!) 2050.

Do Right By People

We’re working to enhance worker livelihood, achieve gender equality, and promote fair living wages. We’re also supporting community impacts at the intersection of social and environmental needs through our Black Friday Fund.

Making a Difference

We’re staying true to our radically transparent roots and breaking down the efforts behind every aspect of our business—from our products to our processes and partners—in a manner that doesn’t sound like a science textbook.